Brand Protection & Management
The protection and guardianship of IP, in particular branding, is something the team at TWM knows all about. A company’s brand can become one of its most valuable assets and the time, money and energy that must be invested in achieving this must not be underestimated.
Our specialist lawyers manage our clients’ brands throughout the process including:
- Creating the brand. An initial search and assessment will be necessary to ensure that any proposed design does not infringe current IP rights.
- Registering the brand. This will include registration in the correct class at the UK Intellectual Property Office and, where necessary, other jurisdictions.
- Managing its use. IP rights need to be reviewed, updated or renewed. TWM’s IP team can make light work of the complex and time-consuming administration of a brand.
- Protecting the brand owner’s rights. IP rights mean nothing if they are not appropriately and vigorously defended. We will take swift and decisive action on behalf of our clients by ensuring that their IP rights are not abused.